How NDNC turns poll data into stories
How do raw poll numbers become meaningful, unbiased journalism? In this episode, reporter Michael Standaert takes us inside the process of transforming statewide survey data into trusted news North Dakotans can rely on.
Listen here:
We go behind the scenes of the North Dakota News Cooperative’s latest statewide poll. Host Sabrina Halvorson is joined by Michael Standaert, lead reporter at NDNC, to unpack how polling results are transformed into in-depth, unbiased journalism. They explore the full editorial process, from receiving raw data to selecting compelling story angles and conducting follow-up interviews.
“I want to come to the data pretty fresh and just not really know anything about it until looking at it… I am a neutral source in this process. And that’s where I want to be.” — Michael Standaert, Lead Reporter, NDNC
Michael shares why maintaining independence from the polling process is critical to journalistic integrity and how he approaches sensitive topics with a neutral lens. You'll also hear about the challenges and benefits of polling in a state like North Dakota and how increased participation this year adds value to the insights.
Key Topics Covered
- How NDNC ensures neutrality in reporting poll results
- Behind-the-scenes look at the reporter’s role after poll data is released
- Why separation between poll design and reporting matters
- The value of expert commentary for context and clarity
- Expanding poll reach: What 625 participants means for accuracy in North Dakota
About The Backstory
The Backstory offers a look into the reporting process behind top stories from the North Dakota News Cooperative, a nonprofit, nonpartisan newsroom dedicated to serving communities across the state.
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